Behaviorism is a school of psychology that studies that only behavior that can be observed or measured. It does not include the study of emotions or motives.
Scholars in the field of behaviorism say that psychology should focus on the actual behaviors of people rather than the behaviors that cannot be observed such as thoughts, moods, and emotions. Two of the main writers and developers of behaviorism were psychologists John B. Watson and B.F. Skinner.
These examples of positive and negative reinforcement are also examples of behaviorism in action.