Examples of Core Values: 100 Powerful Principles

Core values are the fundamental beliefs of a person or organization. These guiding principles dictate behavior and can help people understand the difference between right and wrong. Core values also help companies to determine if they are on the right path and fulfilling their goals by creating an unwavering guide. There are many examples of core values in the world, depending upon the context.

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List of Personal Core Values

There are countless types of personal and company values. You'll need to choose the ones that are right for you. It’s natural to want to choose a long list of core values in an effort to be the best you can be, but limiting your selection to a few helps you really focus on the most integral values in life without becoming distracted.

25 Personal Values for Behavior and Traits

The way a person acts and treats others is impacted by the individual's core values. Others often interpret a person's core values as examples of character traits.

  • adventurous
  • authenticity
  • commitment
  • compassion
  • concern for others
  • consistency
  • courage
  • dependability
  • enthusiasm
  • fearlessness
  • friendliness
  • good humor
  • honesty
  • honor
  • independence
  • integrity
  • kindness
  • loyalty
  • open-mindedness
  • optimism
  • perseverance
  • pragmatism
  • positivity
  • reliability
  • respect

25 Personal Values About Rights and Causes

Core values also impact which rights and causes tend to matter the most to a person.

  • altruism
  • animal rights
  • charity
  • civil disobedience
  • community development
  • education
  • environmentalism
  • equality
  • fitness
  • freedom
  • giving back
  • historic preservation
  • human rights
  • individual liberties
  • justice
  • nurturing the next generation
  • patriotism
  • philanthropy
  • respect for individuals
  • rule of law
  • social justice
  • stand up for the underdog
  • stewardship
  • support for the arts
  • tolerance

Examples of Positive Core Values About Life

Often, when you hear someone discuss why they fell in love with their other half, they will mention that they have the same values. In this case, they are often talking about core values, which are internal beliefs that dictate how life should be lived and how people should behave.

  • A belief, or lack thereof, in God or an affiliation with a religious/spiritual institution
  • A belief in being a good steward of resources and in exercising frugality
  • A belief that family is of fundamental importance
  • A belief that honesty is always the best policy and that trust has to be earned
  • A belief in maintaining a healthy work/life balance

Parents also try to instill these types of positive core values in children in an effort to give them guiding principles for living a good life.

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Negative Core Values About Life

Of course, core values aren’t always positive. Some people may be driven by self-interest or greed, and these are core values, too, if they dictate the way the people live their lives. Negative attitudes and core values can also develop when people live in fear or insecurity and are forced to focus on survival in difficult circumstances.

  • A belief that the world is a fundamentally brutal place and that only the strong survive
  • A belief that people are powerless to change their fates or personal situations
  • A belief that you don’t deserve good things or relationships in life
  • A belief that other people are fundamentally untrustworthy and unloving
  • A belief that life is meaningless

List of Company Values

Core values aren't always personal in nature. Many companies find it helpful to draft a values statement that highlights values the company seeks to follow and expects from its employees. Corporate values can impact business practices as well as the overall organizational culture.

25 Core Company Values About Business Practices

The way an organization conducts business is greatly impacted by the company's core values. These values impact what products or services a company offers and how they are produced and/or brought to market.

  • accountability
  • adaptability
  • aggressive
  • attention to detail
  • capability
  • collaborative
  • competitive
  • continuous improvement
  • craftsmanship
  • dominance
  • customer-focused
  • efficiency
  • ethical
  • excellence
  • expertise
  • fairness
  • flexibility
  • high performance
  • innovation
  • market leader
  • ownership
  • responsive
  • quality
  • service
  • transparency
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25 Core Company Values About Company Culture

A company's core values directly impact the organization's culture. People will generally be most comfortable working in a company that has a corporate culture that reflects their own personal values.

  • agility
  • approachable
  • belonging
  • creativity
  • diversity
  • empowering
  • entrepreneurial
  • family-oriented
  • fun
  • hard work
  • inclusion
  • individualistic
  • learning
  • meritocracy
  • modern
  • nimble
  • originality
  • passion
  • respect for boundaries
  • shared prosperity
  • social responsibility
  • sustainability
  • team-focused
  • traditional
  • work-life balance

Examples of Corporate Core Values

When companies refer to core values, these are the guiding principles that help to define how the corporation should behave in business and perhaps beyond, if they have an additional mission to serve the community. Core values usually complement the corporation's mission statement. There are many examples of common core values for a business or other type of organization.

  • A commitment to sustainability and to acting in an environmentally friendly way. Companies like Patagonia and Ben & Jerry's have environmental sustainability as a core value.
  • A commitment to innovation and excellence. Apple Computer is perhaps best known for having a commitment to innovation as a core value. This is embodied by their "Think Different" motto.
  • A commitment to doing good for the whole. Google, for example, believes in making a great search engine and building a great company without being evil.
  • A commitment to helping those less fortunate. TOMS shoe company gives away a pair of shoes to a needy person for every pair it sells in an effort to alleviate poverty and make life better for others.
  • A commitment to building strong communities. Shell oil company donates millions of dollars to the University of Texas to improve student education and to match employee charitable donations.

As you can see, often the core values that companies have are similar to those that individuals might choose as guiding principles as well.

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Identifying Core Values

While some people or organizations might expressly share their core values, often the best way to identify these values is to watch how they behave. For example, a tobacco company that emphasizes profits over public health acts in a way that is not consistent with a stated core value of caring for others. In that case, the value is merely a buzzword rather than a true value.

  • No company will advertise negative core values, of course, but you can judge what really lies at the heart of a business’ mission by examining how they act when it counts.
  • A core value is only true if it has an active influence and if the people or company manage to live by it, at least most of the time.

It’s also important to remember that individuals don’t necessarily choose their core values. Many people have these values instilled in them by their parents and other influences in the community around them. You may already live by strong core values without realizing it. Whether you are aware of what your core values are, they directly impact your beliefs and actions.

What Are Your Core Values?

To get a sense of what your core values are, ask yourself what activities bring you the most joy, or what you couldn’t live without. What gives your life meaning or what do you want to achieve? If you can articulate those answers, you’ll likely see a pattern that you can boil down into a single concept, such as a consistently positive attitude or using your creativity to make the world a better place. Use what you learn to write inspiring core values to guide your actions. Once you have a value statement, focus on learning the difference between ethics, morals and values.